Impact with Intention
Product isn't just a function. It's a foundation. Avoid product chaos before it ever starts.
Product isn't just a function. It's a foundation. Avoid product chaos before it ever starts.
From initial traction to enterprise scale, I help organizations build calm, resilient product foundations to grow deliberately, not reactively
Built foundational product strategies and operating models for early-stage teams, often starting from 0→1. Aligned business vision to user needs, implemented agile practices, and launched market-ready MVPs.
Advised founders making product decisions without formal product leadership. Provided decision frameworks, prioritization coaching, and roadmap structure to balance vision with user validation and delivery focus.
Enabled cross-functional teams (engineering, marketing, operations) to operate with product discipline before hiring full-time PMs. Introduced product ops systems, backlog hygiene, and sprint planning rigor.
Worked with scaling teams facing delivery misalignment or stalled growth. Delivered portfolio-level clarity, introduced product governance, and re-energized GTM strategies to move beyond plateaus.
"I had the pleasure of working with Candice and was consistently inspired by her dedication, leadership, and unwavering support for the Deaf community. She leads with empathy, clarity, purpose, and qualities that are rare and deeply valued.
Candice brings a strong sense of integrity and excellence to everything she does. Her ability to bridge communication, empower others, and build inclusive strategies made a lasting impact on our team and the communities we serve." Jason Wagner - National Sales Director at Sorenson Communications
" Candice is a true team player who collaborates effectively with cross-functional teams and has built strong relationships with our partners and stakeholders. Her empowering leadership style encourages innovation and creativity, resulting in an engaged and motivated team." Aram Harutyunyan - Director of Engineering at SABX
" Everyone who works with her walks away with more—more insight, more clarity, and a stronger grasp of what’s working, what’s not, and where things need to go. She has that rare ability to zoom out to the big picture while staying grounded in the day-to-day details that actually make things move forward." Brandon Green - V.P of UX at Sorenson Communications
" I had the distinct pleasure of working with Candice Grijalva at Plexus, where she was instrumental in architecting and establishing the digital product management discipline. Candice didn't just build a team; she defined the processes and strategic framework that enabled its success. Her ability to create and clearly delineate business value was exceptional, consistently leveraging Business Value metrics to drive the development of high-impact features and capabilities." Mike Green - CIO at Plexus
" She doesn’t just manage; she champions. She trusts her team, creates space for growth, and advocates fiercely for those she leads. I’m the product person I am today because of her leadership, and I’m endlessly grateful for the trust and opportunities she extended to me. Any organization would be lucky to have her at the helm." Katie Kubat - Principal Product Manager at Sorenson Communications
If you're navigating product growth or uncertainty, I’d love to be your partner in clarity.
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